Johnson City ISD Branding
Shaping Futures: Unveiling the Dynamic Rebrand of Johnson City ISD
Honoring the Legacy of LBJ
In my recent rebranding of Johnson City ISD, I embraced the opportunity to honor and expand the legacy of Lyndon B. Johnson, for whom the district is named. By reimagining the logo, fonts, design elements, and brand collateral, my aim was to inspire current and future generations, maintaining a connection to their rich history while looking forward to an innovative educational future. The new branding reflects the core values of progress and education championed by LBJ, ensuring that his commitment to improving public schooling resonates through the new visual identity and communications.