Wedgwood Middle School Branding
From Macro to Micro: Designing Impactful Elements Across All Scales
Fostering a Sense of Unity and Pride
For Wedgwood High School, I developed a comprehensive branding package that extended beyond the physical architecture to touch every aspect of school life. This holistic approach included designing not just the environmental graphics but also smaller, everyday items like ID cards and stickers. By ensuring that the school's visual identity was consistent across these various elements, we fostered a sense of unity and pride among students and staff. The design choices made for these items were not only functional but also aesthetically pleasing, enhancing the daily experience and strengthening the school community's connection to their brand.