Wink Texas
Wink High School Branding
Crafting a cohesive story that can be seen through out Wink ISD’s new high school
Blending the Past and Present
When tasked with developing a comprehensive branding package for Wink ISD's new high school, I decided to draw inspiration directly from the district's past. By incorporating historic photos into the design language, I was able to anchor the school's identity in its rich history, using black and white tones to give the visuals a classic and timeless feel. To inject vibrancy and modernity into the space, I strategically added pops of orange throughout the building. This not only brightened the environment but also created a lively contrast that makes the historical elements stand out, blending the past and present in a dynamic and cohesive way.