Presentation to WRA’s Partner Group
Revitalizing a dated brand into a visual identity system that reflects the company’s work at large
Proposing a Direction
I recently created a presentation for our partner group at WRA Architects, outlining the proposed direction for our rebrand based on the branding committee's decision. The process involved extensive collaboration with the committee to ensure our vision aligned with the company's core values and future goals. The presentation included a comprehensive analysis of our current brand identity, market trends, and competitor benchmarks. Through engaging visuals and clear messaging, I highlighted the rationale behind the new brand direction, showcasing how it would enhance our firm's image and resonate with our target audience. The feedback from the partner group was overwhelmingly positive, setting the stage for the next steps in our rebranding journey.