Van Alstyne High School Graphics Package
Building a Visual Identity System that Embodies VAHS’s Spirit
Discovering Hidden Spots
In the latest initiative to unify VAHS's visual communication, we crafted a comprehensive graphics package that permeates every corner of their campus. To embody their mascot, the panther, we incorporated halftone dots into each design element, representing the elusive spots of a panther's coat. This subtle yet powerful design choice not only strengthens their school’s identity but also invites members of their community to discover the 'hidden spots'—unique strengths and talents—within themselves and each other. This consistent visual language fosters a sense of belonging and pride across their school environment.