SteriPack
Market leader in contract packaging services for the pharmaceutical industry.
Revamp + Redesign
Founded over 25 years ago in Ireland, SteriPack was born from a desire to do things better - better customer focus, better lead times, better manufacturing processes, better quality control, but most importantly a better approach to solving customer problems. Now, as contract packaging services for the pharmaceutical industry become more competitive, SteriPack is revamping their brand in response. I worked with Cantilever, an international design firm based in New York, to revitalize branding and implement a digital marketing strategy focused on dispelling misconceptions about their company. From internal focus groups and competitive product research to final website and product launch, I was able to contribute to key elements of this project including UI/UX design for landing pages, generating assets such as icons and illustrations, social media content creation, as well as product design for packaging elements.